|
PRESS
We're thrilled with the media attention we've received over the last year. Here's a selection of some of our favourites
NZ Listener
December 2006
Going Green – "Eco Chic". Brigid Hardy featured on pages 14-15, in sidebar "Clean-Up Time". ...view full article
Dumbo feather
October 2006
Brigid Hardy is a crusader. If she's not defending human rights she's changing the way we wash our dishes. ...view full article
Enhance
Winter 2006
Queen of Suds – sassy, smart & a real soap star, Brigid Hardy is changing the way we think about cleaning products with her cool range of "green" suds. ...view full article
Dominion Post
June 2006
Business Day – Doing 'Right Thing' for a Profit....view full article
NZ Herald
February 2006
Small Business – Sweet Deal Eases the Growing Pains....view full article
ProDesign
April/May 2005
It's cool green, not "grubby green", and it's got design written right through its centre....view full article
The Press
Zest 3rd March 2005
Brigid Hardy is a business woman with her feet on the ground and her eyes on the cleaning cupboards. ...view full article
The New Zealand Herald
Small Business, 25th Feburary 2005
With its pick-up-line labels and award-winning packaging, B_E_E environmentally friendly cleaning products are soliciting smiles from supermarket shoppers around the country. ...view full article
Treehugger.com
02 February 2005
At B_E_E, or Beauty Engineered for Ever, they "believe being green doesn't mean you have to compromise on beauty and performance". So, everything they do is "designed for pleasure, function and environment". ...view full article
Celebrate New Zealand
February 2005
There's a young innovative Kiwi company adding some sparkle to the competitive cleaning market with a name that tells its story. ...view full article
Urbis Design Annual 2005
Urbits, Dec 2004
BEE's KNEES – Environmentally-friendly products, unlike orange vinyl and Cher, have successfully made the transition from the Seventies hippie to Noughties hip. And leading the way is New Zealand-based B_E_E (Beauty Engineered for Ever). ...view full article
D & AD Annual 2004
Packaging, 2004
B_E_E was the launch of an eco-friendly brand that re-defines the way eco-products are perceived in its home market of New Zealand. ...view full article
Auckland Max
Stacy Daniels – 5 Minute Grill, November 2004
Are you loving anything new on the market? B_E_E – I don't think I've ever felt so kindly towards cleaning products until B_E_E. ...view full article
The New Zealand Herald
Business, 18 Oct 2004
As Fashion Week kicks off, an unlikely alliance between a high fashion label and a detergent company has come to light. Household cleaning products meet haute couture. ...view full article
Next
A Clean Conscience, September 2004
Cheeky labels and kitsch ads are getting a new cleaning brand noticed. But it's not all about suds and sales. Behind the clever marketing lies an even cleverer lawyer whose clean-up campaign knows no bounds. ...view full article
Sunday Star Times Magazine
Eco Chic, 15 August 2004
The new hippies are still into yoga, alternative medicine and organic food – but they also wear designer jeans, drink wine and care about style. ...view full article
North & South
North & South Recommends, June 2004
Clean Sweep - The brand new (and brand-savvy) B_E_E range of cleaning products has scored top green credentials and promises to outperform most of the stuff currently rolling under your sink. ...view full article
Urbis
Urbits, Autumn 2004
THE BEES KNEES – What happens when your laundry powder and dishwashing detergent start talking to you?
...view full article
Sustainable News
Success Stories, June 2004
Beauty Engineered for Ever (or B_E_E for short!) communicates its greater purpose through its name. It's about bringing design (Beauty), technology (Engineered) and sustainability (for Ever) together – to make environmentally-leading products so desirable that people simply can't resist them. ...view full article
'This article was originally published in Sustainable News, June 2004 published by the Sustainable Business Network - www.sustainable.org.nz '
She
People, June 2004
Truly clean green, Brigid Hardy is making it her business to save the environment. ...view full article
Marketing Magazine
Leading Edge, May 2004
Brigid Hardy must be something of a marketers dream. As general manager of start-up company B_E_E (Beauty Engineered for Ever) which makes environmentally sustainable household cleaning products, Hardy has all the credentials to promote an eco-friendly brand. ...view full article
Reproduced with permission by www.marketingmag.co.nz
Metro
What's Hot, May 2004
HOT - The B_E_E range. ...view full article
Wrap it up
Design Pack and Print Review – Issue One , May 2004
Bottles with real bottle – Gaining cut-through in the branding clutter is proving more difficult each day. In essence no one can afford to be ordinary if they want their brand to survive. ...view full article
Reproduced with permission by www.marketingmag.co.nz
Hawke's Bay Today
Hawke's Bay Business, 22 April 2004
Brigid Hardy, formerly of Havelock North, is tackling the $300 million annual household cleaning product market. ...view full article
Unlimited
Toolkit, April 2004
Green Tape - If trying to sort the ins and outs of labeling your company as green has you seeing red, you're not alone. Consumers and companies alike are cautious about the value behind environmental claims.
...view full article
AdMedia
What's New, March 2004
B_E_E (Beauty Engineered for Ever) is range of New Zealand made eco friendly cleaning products. The campaign uses the art of seduction to bring alive the sensory experience of cleaning with B_E_E to show that B_E_E is as kind to you as it is the planet. ...view full article
Feast
Fashion Talk, 4 March 2004
Your laundry can now look good, smell great and help save the planet, thanks to a new range of cleaning products from B_E_E (Beauty Engineered for Ever). ...view full article
ProDesign
Show Case, Feb/Mar 2004
"Proudly New Zealand" company B_E_E has thrown down the gauntlet before the "Big Soaps" with a young team assembled by creator Brigid Hardy who modestly claims that her company creates beautiful cleaning products to make life better and save the world. ...view full article
|
