Press

You can read more about the B_E_E story in some of our favourite articles, included below.

Brigid Hardy Dumbo feather
“...is a crusader. If she's not defending human rights she's changing the way we wash our dishes.”

Let It B_E_E ProDesign
“...cleaning products, in their own subtle way, can change the world. Hardy believes it and, after an intense interview that runs to three hours, so do I.”

A Clean Conscience Next
“...frivolity and laundry soap aside, Brigid’s ultimate aim involves cleaning up the business world and helping to save the planet.”

The Change-Makers Bright
“It’s hard to know what products stand for, but we put our value set up front… Our bottles talk...”

The Power of your Brand NZ Management
“As the consumers of this new world become more sophisticated and cynical, brands need to work harder and in different ways”

Queen Bee She
“B_E_E’s name points to all the work elements she loves: “the gorgeous, creative side” (Beauty), rigorous business (Engineered) and “the save-the-world passion-y side” (forEver).”

Queen of Suds Enhance
“Queen of Suds – sassy, smart and a real soap star, Brigid Hardy is changing the way we think about cleaning products...”

Squeaky Clean and Green Too The New Zealand Herald
“How can green cleaning products not be irresistible when they talk right to you and with such gorgeously provocative lines?”

Times are A-Changing The Foodtown Magazine
“I had to be sure that we were selling the safest products we could. Customers can relax…”

Doing 'Right Thing' for a Profit Dominion Post
“Brigid Hardy fires out phrases such as cool green, groovy green and eco-chic like bullets.”

Turning the World a Cleaner Green The New Zealand Herald
“Hardy, a speaker at the upcoming Better by Design CEO Summit ’08, has proven the business potential of sustainability.”

B_E_E Environmental Cleaning Products D & AD Annual 2004
“B_E_E was the launch of an eco-friendly brand that re-defines the way eco-products are perceived.”

Busy-Bee High-Flier Wants to Clean Up Hawke's Bay Today
“From Hawke’s Bay to Harvard, Brigid Hardy has always been full of ideas.”

Eco Chic Sunday Star Times
“The question is, can we make green gorgeous?”

What’s really in Your Laundry Powder? Good Magazine
“Kiwi household cleaning brand B_E_E carries the tick...”